Utah Community Credit Union: Elevated Checking
About the Client
Utah Community Credit Union (UCCU), headquartered in Provo, Utah, is a member-owned, not-for-profit financial cooperative founded in 1955 by seven Brigham Young University employees. Originally established as the BYU Federal Credit Union, it has grown to serve over 243,000 members across Utah and beyond, with assets exceeding $3 billion as of 2024. UCCU offers a comprehensive range of financial products and services, including savings and checking accounts, consumer loans, mortgages, credit cards, and online banking. The credit union is deeply committed to the philosophy of "people helping people," emphasizing outstanding service, fiscal responsibility, and community involvement. Membership is open to individuals who live, work, worship, or attend school in various Utah counties, as well as to immediate family members of eligible individuals.
Role: Lead UI/UX Designer
I led the design of a custom Q2 widget and supporting product pages to promote UCCU’s Elevated Checking account, with a strong focus on usability, consistency, and member engagement. The project involved designing a seamless, branded experience across UCCU’s public site and online banking platform, helping users explore account benefits and take action with ease. I developed various layouts, intuitive call-to-actions, and accessible UI components that clearly communicated value while aligning with UCCU’s digital banking strategy. The result was an elevated product experience that increased user interaction and supported account conversion goals.
• Experience-Driven Design – Led the UX strategy and visual design for Q2-integrated widget and product detail pages promoting UCCU’s Elevated Checking account, with a strong focus on clarity, engagement, and conversion.
• Simplified Financial Storytelling – Translated complex product features and benefits, like high-yield interest, cashback rewards, and digital banking perks, into digestible, user-friendly content supported by clean visual hierarchy and iconography.
• Optimized for Conversion – Designed intuitive call-to-action placements and streamlined user flows for account enrollment, helping users move from exploration to application with minimal friction
• Consistent Cross-Platform UI – Ensured cohesive design between the marketing site and in-app Q2 experience by aligning brand elements, type systems, and interaction patterns, creating a seamless transition for users from browsing to banking.
• User-Centered Iteration – Collaborated with internal teams and stakeholders to test early design concepts, iterate on feedback, and refine final components for accessibility, responsiveness, and performance.
